New Era, Inc. has been associated with the Pritikin Centers for over 10 years. Our philosophy of Wellness through Nutrition, Education and Lifestyle parallels the Pritikin approach. The Pritikin® Philosophy, based in science and research, offers an integrated approach that combines low-fat eating with structured exercise in a way that can be customized to fit within your own personal lifestyle.

At the Pritikin Centers, they support and teach making proper food selections and preparing those foods to maximize the flavor and nutrition. Pritikin utilizes the New Era Cooking System at their Center.

We invite you to visit www.pritikin.com to find out how the Pritikin Approach can improve and protect your family’s health.